With over 11 years of experience in the media industried Tania is the founder of creative/digital agency ‘CAKE’ and multimedia artist of THEWRITING. Tania is a specialized brand leader seasoned in creative and social media strategy, carving her place within the niche area of creative media positioning and digital strategy.
In 2012 with a clear vision to break the formula of traditional media she created ‘CAKE’, since then her and her team have helped reshape the fortunes of brands across a broad range of sectors – through retail, the arts, culture, food and fashion.
Tania is also the hand behind ‘THEWRITING’, gathering fast worldwide momentum via social media it has grown to feature in international exhibitions and collaborations including Vogue, KRINK NYC, Bowers & Wilkins, The Cool Hunter, Oscar De La Renta, and Estée Lauder.
She regularly contributes her strategic and out of the box view on social media through articles, public speaking and creative workshops and notably in 2013 was named an Australian Top 30 under 30 entrepreneur.
Tania believes that together, we can create content that builds better communication with consumers and allows brands to become more humanized, driving awareness, loyalty and purchase intent.
Her greatest working pleasure is to find the norm, then break it.